This is the story of Timur, a developer and a very simple mobile product that happened to be in the right place at the right time.
Sometimes you don’t need complex technology, a big team, or investments. Sometimes it’s enough to spot a trend early, test a hypothesis quickly, and avoid overcomplicating things.
Timur built a very simple app – an interval timer for Japanese walking.
No magic at all: a timer, intervals, minimal functionality.
He noticed the trend very early on TikTok. The method was gaining traction, videos and recommendations were spreading fast, but there were almost no apps yet. Timur launched one of the first apps and quickly captured search visibility.
The app was:
Around the same time, Timur saw posts from Viktor about buying domains and building simple websites with Type.link, with the hypothesis that this setup could bring additional traffic.
Instead of overthinking, he decided to test it:
20% doesn’t sound huge at first. But there’s an important nuance. Timur believes that external web traffic was one of the reasons why the app:
Eventually, the app was sold together with the domain.
To this day, it’s unclear:
To save other developers time, Timur is upfront:
👉 Building a similar app today is no longer a great idea.
Why:
